Our Methodology
AI Visibility Index measures how often and how prominently brands appear in AI assistant recommendations. We query every major AI platform daily and score visibility on a 0-100 scale.
The Visibility Score
One number that captures your complete AI presence. The score combines three components, each measuring a different aspect of how AI platforms perceive your brand:
| Component | Weight | What It Measures |
|---|---|---|
| Mention Frequency | 40% | How consistently AI includes you in responses |
| Position Ranking | 30% | Where you appear when mentioned (1st vs 5th matters) |
| Recommendation Strength | 30% | Whether AI endorses you vs just mentions you |
Statistical Adjustments
- Confidence weighting prevents small-sample statistical artifacts
- Model weighting reflects actual market share of each AI platform
- Recency bias captures momentum in recent responses
Multi-Platform Coverage
We monitor every major AI platform to capture how they perceive and recommend brands:
OpenAI's GPT-4
The market leader with 200M+ monthly users
Anthropic's Claude
Known for nuanced, thoughtful responses
Google's Gemini
Integrated with the world's largest knowledge graph
xAI's Grok
Real-time information with unique perspective
Query Methodology
Our query engine simulates how real users interact with AI assistants:
- Intent diversity: General questions, feature comparisons, use-case scenarios
- Natural language variation: How real people actually ask questions
- Category coverage: Deep queries across every aspect of your industry
- Continuous monitoring: Daily scoring, not point-in-time snapshots
Industries We Cover
| Industry | Coverage |
|---|---|
| AI & Productivity Tools | Enterprise + Consumer |
| VPN & Security | Privacy, Speed, Streaming |
| Streaming (Video) | Content, Price, Features |
| Streaming (Music) | Library, Quality, Social |
| Real Estate | Buying, Selling, Rentals |
| Travel & Hospitality | Booking, Reviews, Deals |
| Password Security | Security, UX, Enterprise |
| Creator Economy | Platforms, Monetization |
The Future
We're building the analytics infrastructure for the AI economy:
As AI becomes the primary interface between consumers and products, understanding your AI visibility becomes as critical as SEO was a decade ago.