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Our Methodology

AI Visibility Index measures how often and how prominently brands appear in AI assistant recommendations. We query every major AI platform daily and score visibility on a 0-100 scale.

The Visibility Score

One number that captures your complete AI presence. The score combines three components, each measuring a different aspect of how AI platforms perceive your brand:

ComponentWeightWhat It Measures
Mention Frequency40%How consistently AI includes you in responses
Position Ranking30%Where you appear when mentioned (1st vs 5th matters)
Recommendation Strength30%Whether AI endorses you vs just mentions you

Statistical Adjustments

  • Confidence weighting prevents small-sample statistical artifacts
  • Model weighting reflects actual market share of each AI platform
  • Recency bias captures momentum in recent responses

Multi-Platform Coverage

We monitor every major AI platform to capture how they perceive and recommend brands:

OpenAI's GPT-4

The market leader with 200M+ monthly users

Anthropic's Claude

Known for nuanced, thoughtful responses

Google's Gemini

Integrated with the world's largest knowledge graph

xAI's Grok

Real-time information with unique perspective

Query Methodology

Our query engine simulates how real users interact with AI assistants:

  • Intent diversity: General questions, feature comparisons, use-case scenarios
  • Natural language variation: How real people actually ask questions
  • Category coverage: Deep queries across every aspect of your industry
  • Continuous monitoring: Daily scoring, not point-in-time snapshots

Industries We Cover

IndustryCoverage
AI & Productivity ToolsEnterprise + Consumer
VPN & SecurityPrivacy, Speed, Streaming
Streaming (Video)Content, Price, Features
Streaming (Music)Library, Quality, Social
Real EstateBuying, Selling, Rentals
Travel & HospitalityBooking, Reviews, Deals
Password SecuritySecurity, UX, Enterprise
Creator EconomyPlatforms, Monetization
+ Local Business Intelligence
+ Custom Trackers for Any Brand

The Future

We're building the analytics infrastructure for the AI economy:

Geographic intelligence: Regional recommendation patterns across major markets
Persona-based analysis: How AI adapts recommendations to different user contexts
Predictive modeling: Anticipate visibility shifts before they happen
Enterprise API: Integrate AI visibility data with your existing stack

As AI becomes the primary interface between consumers and products, understanding your AI visibility becomes as critical as SEO was a decade ago.